highway—is by putting the two of them together. 
So that instead of looking at this in process and 
take the two apart, when you look at them in 
conjunction, what you begin to realize is some of 
Innis’ insights into institutions, into power, into 
empires really assist in a more comprehensive 
theory of cultural transformation. Put that 
together with McLuhan’s work, and his particular 
emphasis, by the end he’s looking at laws of media. 
By the end what he’s doing is not talking 
historically anymore, which is where both he and 
Innis started their analysis, McLuhan moves 
further into trying to figure out what is this core 
dynamic? How does it work? How is media